TikTok IWD

Breaking barriers for female music artists

Despite the music industry's many attractions, women remain underrepresented. This International Women's Day, let's challenge gender bias and raise the voices of female musicians. Let's celebrate the incredible women on TikTok who defy the statistics and ask:

So where are all the women in this industry? #wearehere

Female artists on TikTok showed up to represent

Our campaign achieved impressive results.

  • 67 pieces across 8 markets, including 14 high-impact articles.

  • 158% increase in mentions, reaching over 2.3 million people.

  • #1 on TikTok and Twitter.

  • Featured in major publications like The Evening Standard, The Drum and Music Week.

  • In-app live shows and artist mentorship in partnership with SheSaid.So saw high engagement in interactions from Little Mix, Bonnie Tyler, Dua Lipa, and more.