adidas:
Connect to Belong

Redefining value in the sportswear market

Accessible sportswear for all. As Global Creative Director, I led a team to make ‘value’ worth getting excited about in the sportswear market. By emphasizing inclusivity, ambition, and innovation, we created a series of aspirational campaigns that connected consumers to the adidas brand culture and a sense of belonging to the three stripes.

Accessible footwear, apparel and accessories to anyone, anywhere, always

Spanning 15 concepts from sports to lifestyle.

Ready for the speed of life with Adam Thielen, NFL Player.